How WebHorse Marketing helped Aspen One Hour Heating & Air Conditioning grow website traffic by 33% and increase leads by 16%, all without spending an extra dollar.
Aspen One Hour Heating & Air Conditioning has been a trusted name in residential HVAC services in Jackson, Michigan since 1981. For over four decades, they built their reputation the old fashioned way: showing up on time, doing the job right, and taking care of their community. WebHorse Marketing has been proud to be a part of their growth since 2019, helping them build and strengthen their digital presence in an increasingly competitive local market.
But their website told a different story: outdated, not optimized properly, slow to load, and not built to convert. In a world where a homeowner’s first instinct is to Google an HVAC company before picking up the phone, a weak website becomes both a cosmetic issue and a revenue problem. People were finding Aspen One Hour Heating & Air Conditioning online, landing on their site, and leaving without taking action. WebHorse had been in their corner long enough to know that a new website was the one missing piece that would finally match the quality of the business behind it.
In the 12 months following the launch of the new website, Aspen One Hour Heating & Air Conditioning saw measurable growth across every key metric, and not a single dollar of additional budget was spent to get there. Total website visitors grew by 33% and total leads climbed by 16%. And in February — historically their worst month — traffic grew by 40% in just one year, and a staggering 72.5% by 2026. When your worst month starts looking like your average month, something is working.
On June 1, 2024, we launched a fully-redesigned website for Aspen One Hour Heating & Air Conditioning – built from the ground up with only one goal in mind: turn website visitors into leads. The new site was optimized for speed, built for mobile, and designed with a clean and intuitive user experience that made it easy for homeowners to find what they needed and take action fast. Every page was constructed with conversion in mind, from the service pages down to the contact forms.
Alongside the new website, WebHorse implemented an SEO strategy to strengthen their organic presence in the Jackson market. With properly optimized pages, improved site structure, and targeted local content, the new site was built to look better, rank better, and perform better over time.
Here’s the thing though: getting to launch day was a journey of its own. WebHorse had been making the case for a new website since around 2022. We knew it was the missing piece. We knew the results would speak for themselves. It just took a little patience and a lot of persistence to get there. Finally, in 2024, they agreed to move forward. Just two months after the new site went live, WebHorse got a phone call from Gary Schulz, the owner of Aspen One Hour Heating & Air Conditioning. No long preamble, no small talk. Just three words: “How did you know?”
That call said everything. Sometimes the best thing a marketing agency can do for a client is believe in what’s possible for their business before the client does.
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