EFFECTIVE ADS. MAXIMUM IMPACT.
MICHIGAN’S TRUSTED NAME IN ONLINE DISPLAY ADS & REMARKETING
Expand your reach and drive conversions with online display ads and remarketing.
In today’s crowded digital landscape, it’s essential to capture your audience’s attention and drive them to take action. Our online display and remarketing services help you achieve just that. We create visually stunning and engaging ads that are strategically placed to reach your target audience at the right time and place.
With remarketing, we can re-engage users who have visited your website but haven’t taken the desired action, increasing your chances of conversion. Our data-driven approach ensures that your ads are optimized for maximum impact and ROI.
ONLINE DISPLAY ADS & REMARKETING SERVICES
Creative Assets
High-quality creative assets are essential for capturing your audience’s attention and driving engagement. Our team of designers creates visually appealing ad creatives that align with your brand’s identity and messaging. Effective creative assets can significantly impact your ad’s performance.
Targeting
Precise targeting is crucial for reaching your ideal audience and maximizing your ROI. We use advanced targeting options to deliver your ads to the right people at the right time. By targeting specific demographics, interests, and behaviors, you can ensure that your ads are seen by the most relevant audience.
Ad Formats
Different ad formats offer unique opportunities to engage your audience. We select the most appropriate ad formats based on your goals and target audience. Whether it’s banner ads, video ads, or interactive ads, we choose the formats that will deliver the best results.
Ad Placement
Strategic ad placement is essential for ensuring that your ads are seen by your target audience. We carefully select the most relevant ad placements on top websites and apps. By placing your ads in the right locations, you can increase your visibility and reach your target audience effectively.
Bidding
Bidding determines how much you’ll pay for each click or impression of your ad. Our bidding strategies are designed to maximize your ROI while ensuring your ads are seen by your target audience. We use data-driven insights to optimize your bidding strategy and achieve the best possible results.
Tracking & Measurement
Monitoring and measuring the performance of your display ads and remarketing campaigns is crucial for optimizing your strategy. We use advanced analytics tools to track key metrics such as impressions, clicks, click-through rates, and conversions. By analyzing this data, we can identify areas for improvement and make data-driven decisions to maximize your ROI.
OUR PROCESS
At WebHorse Marketing, we believe in a data-driven approach to online advertising. Our proven process helps you reach your target audience, drive engagement, and achieve measurable results.
Strategy Development
Goal Setting
We define your overall objectives for your display ad and remarketing campaigns, such as increasing brand awareness, generating leads, or driving sales.
Audience Targeting
We identify your target audience based on demographics, interests, and behaviors.
Campaign Struction
Our team gets together to determine the structure of your campaigns, including the number of ad groups and keywords.
Creative Development
Ad Design
We create visually appealing and engaging ad creatives that align with your brand’s identity.
Ad Copy
We write compelling ad copy that captures attention and encourages clicks.
Landing Page Optimization
Our team ensures that your landing pages are optimized for conversions and aligned with your ad messaging.
Campaign Launch and Optimization
Campaign Setup
We set upup your display ad and remarketing campaigns on the chosen advertising platform (e.g., Google Ads, Facebook Ads).
Bidding and Budgeting
We communicate with you to determine your bidding strategy and set your budget for the campaign.
Ongoing Optimization
Performance Analysis
Our team regularly analyze your campaign data to identify areas for improvement.
A/B Testing
A/B testing is a powerful tool for maximizing the effectiveness of your marketing efforts and achieving your business goals. We with different ad creatives, targeting options, and bidding strategies to optimize your results.
Campaign Refinement
We make necessary adjustments to your campaigns based on performance insights.
Why Choose Us
See What Set’s Us Apart From The Competition
We’re not your average marketing agency. As a family-owned and operated business here in Michigan since 2016, we’re dedicated to serving the needs of our fellow Mitten Staters. We understand the unique challenges faced by small and medium-sized businesses throughout the state, and we’re passionate about helping them thrive in today’s digital landscape.
Our award-winning marketing team is a powerhouse of creativity and data-driven strategy. We stay ahead of the curve on the latest digital trends and combine them with proven tactics to deliver real results. We don’t just talk the talk – we walk the walk, consistently striving to provide you with a 5-star client experience, every single time.
In Business Since 2016
100% Transparency
Family Owned & Operated
Free Consultations
5-Star Services
Full-Service Agency
ONLINE DISPLAY ADS & REMARKETING F.A.Q
FREQUENTLY ASKED QUESTIONS
What are the Different Types of Display Ads?
There are various types of display ads, including banner ads, video ads, interactive ads, and native ads. Each format has its own advantages and can be used to achieve different marketing goals.
How do Remarketing Campaigns Work?
Remarketing campaigns allow you to target users who have previously visited your website but haven’t taken the desired action, such as making a purchase. By showing these users relevant ads, you can increase the likelihood of them returning to your site and completing their purchase.
How Long Should I Run My Display Ad and Remarketing Campaigns?
The optimal duration for your display ad and remarketing campaigns depends on several factors, including:
- Your campaign goals: Are you aiming to increase brand awareness, drive website traffic, or generate leads? Different goals may require different campaign durations.
- Your budget: Your available budget will influence how long you can run your campaigns.
- Your target audience: The frequency of your target audience’s online activity can also affect campaign duration.
- Campaign performance: If your campaign is performing well, you may want to extend it. If it’s not meeting your expectations, you may need to make adjustments or consider ending it early.
As a general rule, it’s often a good idea to start with a shorter campaign (e.g., 30 days) to test its effectiveness and then extend it if it’s performing well. However, it’s important to continuously monitor your campaign’s performance and make adjustments as needed.
What is the Difference Between CPM and CPC Building
CPM (Cost Per Mille): In CPM bidding, you pay for every 1,000 impressions of your ad. This means you’re essentially paying for the number of times your ad is seen, regardless of whether it’s clicked on. CPM bidding is often used for brand awareness campaigns where the goal is to get your ad in front of as many people as possible.
CPC (Cost Per Click): In CPC bidding, you only pay when someone clicks on your ad. This means you’re paying for each potential customer who is interested in your product or service. CPC bidding is often used for campaigns focused on generating leads or sales.
Which bidding method is best for you depends on your specific goals and budget. If your goal is to increase brand awareness, CPM bidding might be a good option. If you’re focused on generating leads or sales, CPC bidding is typically more effective.
How can I Measure the Success of My Display Ads & Remarketing Campaigns?
We use advanced analytics tools to track key performance indicators (KPIs) such as impressions, clicks, click-through rates, and conversions. By analyzing this data, you can identify areas for improvement and optimize your campaigns for maximum ROI.
FREE CONSULTATION
SCHEDULE YOUR NO OBLIGATION CONSULATION TODAY
Have questions and looking to speak with a member of our team? We provide 100% free consultations and can schedule a call with you to answer any questions that you have. Schedule your free consultation today!
REACH OUT
Ready to take your business to the next step but not sure how?
It’s our job to make marketing easy for you to understand. Let us break down the process and show you what you need.
3552 Avon St. #105
Hartland, MI 48353
Weekdays 9am -5pm