How WebHorse Marketing helped Semper Fitness LLC generate 450+ leads, achieve a 90% close rate, and open a brand new commercial gym in just under a year.
Semper Fitness LLC is a personal training and gym business in Grand Blanc, Michigan, run by Kyle Hannah, who has a passion for helping clients build strength, discipline, and long-term healthy habits. When Kyle first connected with WebHorse Marketing in late 2024, his setup was modest: training clients out of a pole barn gym at his home and making regular trips to a satellite location in Howell to serve a second client base. He wanted to consolidate his business, plant roots in Grand Blanc, and eventually open a real commercial gym of his own. What he needed was a steady, reliable flow of high-quality leads and a system to turn those leads into paying clients.
Before partnering with WebHorse, Kyle had already tried to make digital advertising work on his own. He invested thousands of dollars into Facebook ads and walked away with zero conversions. Not a single new client to show for it. Without a lead management system, there was no reliable way to follow up with prospects, nurture their interest, or close at a consistent rate. Leads that might have converted were slipping through the cracks, and his business was stretched thin across two locations with no clear local focus.
The results speak for themselves. In just 7 months, Semper Fitness went from zero digital traction to a thriving, fully booked operation. By July 2025, Kyle opened the doors to a brand-new commercial gym in Grand Blanc, hired several new trainers, fully consolidated his client base to the local market, and completely transformed the structure of his business. The days of driving to Howell, training out of a pole barn, and hoping the phone would ring were over.
We launched a targeted Facebook Ads campaign in January 2025, built specifically around the Grand Blanc market. Rather than casting a wide net, every element of the campaign — the creative, the copy, the audience targeting — was designed to attract the right prospects and put Kyle in front of people actively looking for personal training in his own backyard.
Alongside the ads, we built and implemented a full CRM automation system so that no lead ever went cold. Kyle was trained on the platform giving him complete pipeline visibility at every stage, while automated sequences handled initial outreach the moment a prospect came in. By the time Kyle personally connected with a lead, they were already warmed up and ready to talk.
The result was a 90% close rate and for the first time, a repeatable, scalable process for turning ad spend into booked appointments — a complete client acquisition engine built to grow with the business.
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