EFFECTIVE ADS. MAXIMUM IMPACT.
We run Google Ads and Local Service Ads for small businesses that are done wasting money on clicks that go nowhere. Our campaigns are built to put you at the top of search results right when someone is ready to hire, so your phone starts ringing faster. No confusing dashboards, no money disappearing into thin air. If you’re tired of watching competitors getting all of the calls, you are in the right place!
What are Google Ads and Local Service Ads? Google Ads puts your business at the top of search results the moment someone looks for what you offer, and you only pay when they click. Local Service Ads take it a step further by showing your business with a Google Guaranteed badge, so potential customers see you first and already have a reason to trust you before they even visit your site.
For small businesses, paid ads done right can be a game changer. Here at WebHorse Marketing, we build and manage campaigns that are laser focused on getting you in front of people who are ready to buy, not just browsing. We handle all the strategy, targeting, bidding, and optimization so you’re not throwing money at ads and hoping for the best.
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We build campaigns that show up right when someone is actively looking for your services, so you are capturing demand at the perfect moment.
We set up and manage your LSA profile so you show up at the very top of Google with the Google Guaranteed badge, building instant trust with potential customers.
We research and select the keywords that actually bring in buyers, not just clicks, so your budget is going toward people who are ready to take action.
We write compelling ad copy that grabs attention and gets people to click through to your site or call you directly.
Getting the click is only half the battle. We make sure the page people land on is built to convert visitors into leads.
Ready to chat with our team about your business goals and how we can help you accomplish them? Schedule a free 30 minute call today!
At WebHorse Marketing, we take a hands-on, data-driven approach to running Google Ads and Local Service Ads. Here’s how we go from zero to a campaign that’s actually bringing in leads.
We dig into your business, your market, and your competitors to figure out exactly where the best opportunities are.
We build out your campaigns from scratch, including keywords, targeting, ad copy, and bidding strategy, all tailored to your goals.
We make sure the pages your ads point to are set up to convert so you're not losing leads after the click.
Once everything is live, we keep a close eye on performance and make quick adjustments in those early days.
We continuously refine your campaigns based on real data, cutting what's not working and scaling what is.
You'll get regular updates on how your campaigns are performing, in plain English, so you always know where your money is going.
Google Ads are pay-per-click ads that show up in search results when someone types in a relevant keyword. Local Service Ads show up above everything else, including regular Google Ads, and come with a Google Guaranteed badge. With LSAs, you pay per lead instead of per click, which can make them a great fit for service-based businesses.
It depends on your market and goals, but we work with small businesses across a wide range of budgets. During your free strategy call, we’ll talk through what a realistic budget looks like for your specific situation and what kind of results you can expect from it.
Paid ads move a lot faster than SEO, but it’s not always instant. New campaigns typically go through a learning phase for the first week or two while Google gathers data and figures out who to show your ads to. Once that settles, things usually start picking up. If you’re in a more competitive niche or you’re a newer business, it can take a little longer to hit your stride, but we’re optimizing the whole way through.
Absolutely. We’re based in Hartland, Michigan, but we work with small businesses all across the USA and can run effective paid ad campaigns no matter what market you’re in.
We handle everything on an ongoing basis. Setup is just the beginning. We’re constantly monitoring performance, testing new ideas, and making adjustments to keep your campaigns running at their best.
That’s actually one of the most common things we hear. A lot of businesses have had bad experiences with ads that were set up without a real strategy. We do a full review of what went wrong before and build a smarter approach from the ground up.
You’ll always have clear, transparent reporting so you can see exactly how your campaigns are performing. We track the metrics that actually matter, like calls, form fills, and cost per lead, not just impressions and clicks.
Yes, and for a lot of service businesses it makes sense to run both. LSAs dominate the top of the page and are great for high-intent searches, while Google Ads give you more control over targeting and messaging. We can help you figure out the right mix for your business.
We sit down with you (virtually or by phone) and dig into your business, your goals, and your current online presence. We’ll talk through what’s working, what isn’t, and what a realistic game plan looks like for your specific situation. It’s a real conversation, not a sales pitch.
You don’t need to have anything set up beforehand. We handle the account creation, billing setup, and everything in between. If you already have a Google Ads or Local Service Ads account, we can work with that too, even if previous campaigns were a mess.
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