How WebHorse Marketing helped The Grate Haus grow organic traffic by an average of 30% year over year, and generate 2,579 SEO leads in 2025 alone.
The Grate Haus is Jackson, Michigan’s premier fireplace and stove specialists, proudly serving the community for over 20 years. From gas and wood burning fireplaces to pellet stoves, chimney cleaning, and full service repairs, they are the area’s one stop shop for everything fireplace and chimney related. When WebHorse Marketing began working with The Grate Haus in 2022, they had a solid local reputation, but their digital presence wasn’t reflecting the quality of the business behind it. In 2023, SEO was introduced as the next step in growing their digital presence.
What followed is one of the clearest examples of what consistent, well executed SEO can do over time. This is not a story about overnight wins or a single viral moment. It’s a story about showing up every month, doing the work, and watching the results compound year after year. The numbers don’t lie, and for The Grate Haus, they tell a pretty incredible story.
SEO is a compounding investment. And for The Grate Haus, every year of consistent work with WebHorse built on the last, producing growth that accelerated rather than plateaued. Organic leads grew from 1,622 in 2023 to 2,579 in 2025 – a 37.1% increase. Website traffic grew an average of 30.41% year over year. And when WebHorse started in 2023, The Grate Haus did not hold a single number one ranking in Google Maps. A year and a half later, they had 57.
When WebHorse began incorporating SEO into The Grate Haus’s digital strategy in 2023, the foundation was already there: a trusted local business with over 20 years of experience and a loyal customer base that WebHorse had already been working with since 2022. What was missing was a digital presence strong enough to match it. The first year of SEO was about building that foundation online: optimizing the site, cleaning up the structure, targeting the right keywords, and establishing the kind of consistent presence that Google rewards over time.
The result was a 31.03% increase in website traffic in year one, with 30.52% new users coming to the site.
Year two built on that foundation. With the groundwork in place, WebHorse shifted focus to expanding keyword reach, strengthening local SEO, and pushing for visibility in the Google Maps local pack, one of the highest value pieces of real estate in local search. Traffic grew another 13.42% in 2024, and the momentum behind the scenes was building toward something much bigger.
By 2025 the compounding effect of three straight years of consistent SEO work hit full stride. Traffic surged 46.79% with 43.46% new users — the biggest single year jump of the entire engagement. Google Search Console data from October 2024 to February 2026 showed clicks up 70.2% and impressions up 78%. And the Google Maps results spoke for themselves: from zero number one rankings in 2023 to 57 number one rankings in the local pack.
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