409% more impressions. 142 average monthly leads. The #1 spot in Google’s Local Pack. All in just over a year.
D&H Asphalt Company is an asphalt paving, repair, and sealcoating company with over 60 years of experience serving both residential and commercial clients across Hamburg, Michigan and the surrounding areas. For 6 decades they built their reputation through quality work and word of mouth; the kind of business that earns loyal customers without ever needing to chase them. WebHorse Marketing began working with D&H Asphalt on Google Ads back in 2022 before eventually redesigning their website and launching a full SEO strategy in June 2025.
When SEO started, D&H Asphalt had virtually no organic search presence outside of searches for their own brand name. Homeowners and businesses actively searching for asphalt paving, repair, and sealcoating services in their area were finding competitors instead. That was the opportunity, and the team at WebHorse Marketing got to work. What followed over the next 13 months was one of the most impressive SEO growth trajectories we have produced for any client, compounding month after month and showing no signs of slowing down.
SEO is a long game, but when it’s done right, the growth accelerates. That’s exactly what happened here. Before WebHorse started SEO in June 2025, D&H was averaging just 12 organic leads per month. By the second half of 2025 that number had already climbed to an average of 56 per month. And in 2026, the compounding effect hit full stride — March brought 109 leads, April 137, May 151, June 168, and July 147. In just over a year, average monthly SEO leads grew from 12 to 142. The February numbers tell the same story. Historically their slowest month, February 2025 produced just 3 leads. February 2026 produced 38. That is a 1,166.67% increase in their worst month of the year.
When WebHorse launched D&H Asphalt’s SEO strategy in June 2025, the starting point was clear: the first order of business was a complete website redesign built for both user experience and search engine performance. A fast, properly structured, conversion focused website is the foundation of any successful SEO strategy, and without it no amount of optimization work will move the needle the way it should.
With the new website live, we went to work on the SEO strategy itself. When D&H started, they were buried on page 4 of Google search results for their most valuable keywords: asphalt paving, asphalt repair, asphalt sealcoating, and asphalt sealcoating. In 9 months, our team moved them from page 4 to page 1 and climbing, with a 124% increase in organic clicks and a staggering 409% increase in impressions. Nearly 5 times more people were seeing D&H Asphalt in search results compared to before the SEO strategy started.
The crown jewel of the campaign however is the Google Local Pack. Ranking number one in the Local Pack — the map and business listings that appear above all organic results for local searches — is one of the most competitive and difficult achievements in local SEO. It captures homeowners and businesses with the highest buying intent at the exact moment they are ready to make a decision. WebHorse secured the number one Local Pack position for D&H Asphalt’s primary keywords in their market, putting them at the very top of search results before a single organic listing even appears.
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